leading fishing tackle & sport equipment distributor.

Humble Beginnings

TCE SPORTS, with over half a century of legacy and counting, started off as a small antique store under the name of “The China Emporium” in the 1960s. We eventually changed the nature of our business and ventured into adventure sports equipment.

Henceforth, TCE SPORTS became one of the first leading importers of fishing gear and tackle, diving and sports equipment in Malaysia.

A Leader Today

Building Business, Forging Friendship.

Today, we are proud to have a distribution channel of close to 700 dealers throughout Malaysia, Indonesia, Singapore, Brunei, and India.

Being an established importer and leading distributor of a wide range of international brands of fishing tackle and outdoor adventure gears, we strive to deliver products and services of the utmost quality to our customers, aiming for the highest level of satisfaction.

Awards & Honors

Company Achievements

Awards & Honors

Company Achievements

Business Of The Year

Potential Company

Super Excellent Brand

Asia Pacific

Golden Bull Award

6th Malaysia’s 100 Outstanding Smes

Our Brands

In-House Brands

Team Seahawk Fishing

The PRO's Choice

From Seahawk, whose history includes a long and remarkably experienced journey of producing quality fishing gears in an affordable range, comes Team Seahawk – an extended line of premium quality gears concentrating mainly on fishing reels and rods for more targeted fishing.

With a strict emphasis on quality, all of Team Seahawk’s equipment is assembled by skilled machinists and manufactured entirely from countries such as Japan, US, China and Taiwan from carefully selected premium materials such as incorporating world renowned FUJI components from Japan.

Though Team Seahawk is a superior range crafted using topnotch materials, the brand strongly maintains true to its roots – to provide anglers with affordable yet durable fishing gears – and is solely committed to product innovation with an emphasis on always expanding with new and ground-breaking designs using state-of-the-art fishing technology for modern anglers worldwide; ranging from the everyday angler to the elite.

Affordable Quality

The name Seahawk is synonymous with fishing. Founded in 1978, Seahawk has since become one of Malaysia’s most well-known fishing tackle brands offering more than 4,000 products ranging from reels and rods to terminal tackle and accessories under its belt.

Seahawk’s sole objective is to innovate affordable fishing gear and tackle to enable beginners and novices of fishing to dip their toe into the world of angling without worrying about denting their wallets. As a result, Seahawk grew together with the passion of angling enthusiasts throughout Malaysia – just mention the name Seahawk in Malaysia and most fishermen would have at least heard of the brand, or even have one or two permanent favourites in their tackle boxes!

Seahawk can be found across Asia in Malaysia, Indonesia, Singapore, Brunei, and India.