A Bassmaster Classic victory and more than $1 million in prize money doesn’t happen by accident. When introduced, this flat-sided deep-runner completely renovated the crankbait market. With an enticing tight action, the Fat Free Shad is responsive with an ease of retrieve never before seen in a bait of its size and running depth.

Add the latest advances in colour and reflectivity, realistic 3D eyes and XCalibur Tx3 treble hooks and you have the premier deep-diving crankbait on the market.